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First Lady Melania Trump announced the release of an AI-narrated version of her memoir Thursday, saying on X that it is “narrated entirely using artificial intelligence in my own voice.”

Dubbing it a “NEW ERA,” Trump added: “Let the future of publishing begin.”

Trump released her memoir in October 2024, writing ahead of its release that writing it “has been a deeply and reflective journey for me.” The AI-generated audio book is now available for purchase.

“Melania: The Audiobook is narrated using artificial intelligence audio technology,” a statementposted to the first lady’s personal website says. “The narrator is an AI-generated replica of Melania Trump’s voice, created under Mrs. Trump’s direction and supervision.”

Artificial intelligence and the use of deepfake technology has become a cornerstone of the first lady’s portfolio during President Donald Trump’s second term in office – in a Rose Garden signing ceremony for the “Take It Down” Act, which she advocated for and championed, Melania Trump acknowledged the opportunities and threats that AI technology pose.

“Artificial intelligence and social media are the digital candy for the next generation: sweet, addictive and engineered to have an impact on the cognitive development of our children,” she said in remarks before the signing. “But unlike sugar, these new technologies can be weaponized, shape beliefs and, sadly, affect emotions and even be deadly.”

Oren Etzioni, professor emeritus in computer science and engineering at the University of Washington and former CEO of the Allen Institute for Artificial Intelligence, told CNN Thursday it was unlikely the AI-narrated memoir posed a risk to the first lady’s digital identity or an ethical quandary given her public profile and participation in the project.

“It’s important to distinguish between nonconsensual deepfakes and consensual ones. Of course, the First Lady has the rights to her own voice, and this AI-narrated memoir is a sign of many self-fakes to come,” he said. “All celebrities are subject to the risk of nonconsensual deepfakes, but doing this does not increase the risk of her voice being ‘hijacked.’ All that’s needed for a deepfake is a sample of her voice, and there is plenty of that available.”

The AI-narrated memoir is not the first foray into the digital space for the first lady. In 2021, Trump announced the sale of an NFT, or non-fungible token, titled “Melania’s Vision” as her first public endeavor after leaving office.

CNN has reached out to the first lady’s White House office and personal office for comment.