The AOL app appears to be like completely different now. Some customers aren’t comfortable about it.

Featured, USA2 months ago9 Views

AOL’s current transformation has not gone unnoticed.

AOL ditched its basic blue interface, choosing a vibrant yellow coloration scheme on its app. It is not instantly clear when the New York-based internet portal and on-line service supplier made the change, however it occurred. And lots of who nonetheless use AOL aren’t all that thrilled.

“I’ve been a loyal @AOL person because the 90s. Most of my jr excessive woman drama was carried out over AIM. I’ve caught with them even when folks give me a tough time about it,” Ashlee Hightower wrote in a Monday X publish. “However AOL altering the colour scheme of their app to yellow could be my leaping off level.”

Although the vast majority of AOL customers who voiced their ideas concerning the change on social media have been anti-yellow, one AOL person does “love” the yellow.

“It appears as if 80% of my apps are blue – the brand new AOL brand stands proud like a sore thumb,” Mike Clark wrote on X Tuesday. Nicely executed. *and sure – I nonetheless have AOL.”

Apollo International Administration, a non-public fairness agency that bought AOL from Verizon, didn’t instantly reply to USA TODAY’s request for remark concerning the coloration scheme change on Friday.

AOL customers react to sudden coloration scheme change on social media

Although the logic or motivation behind AOL’s new look is not clear, the transfer could have been a nod to the retired “yellow operating man” that outlined the AOL model via the mid 2000s, on-line publication Distractify reported.

JoRoan Lazaro, then-creative director at The Martin Company in New York and AOL’s brand designer, informed The Atlantic in 2014 that the inspiration behind the memorable “yellow operating man” got here from Forties and ’50s postwar American logos and emblems.

“For those who return to ’40s and ’50s logos and emblems, you may see that there is really fairly just a few males that have been used − a silhouette that both had curved legs or angular legs and a spherical head, along with those that seemed fairly a bit extra stylized or seemed actually, actually human,” Lazaro informed the publication. “The operating man was actually impressed by these.”

The “yellow operating man” was formally retired in 2017.

Present AOL customers don’t appear to have observed the connection between the outdated brand and the brand new coloration scheme. See what some AOL customers have mentioned about AOL’s new look on social media.

What’s AOL?

AOL, beforehand often called America On-line, was a pc service firm turned web service supplier that received its begin in 1985, Time reported.

Eight years later, AOL launched its personal model of electronic message providers, e-mail addresses, a Home windows model and entry to the remainder of the Web for its customers. By 2000, it was the nation’s greatest web supplier and value $125 billion, later merging with Time Warner, in keeping with reporting by Time.

AOL and Time Warner break up by 2009 because of monetary pressure from slowing subscriber progress and declining advert income, Time reported.

“For me, watching AOL during the last ten years has been laborious as a result of within the 90s it actually was the dominant firm that helped outline the web for therefore many individuals, helped carry so many individuals on-line for the primary time however it’s been a wrestle,” AOL co-founder Steven Case mentioned in a 2010 interview.

AOL continued to “chug alongside,” earning profits off of its dial-up enterprise and thru the acquisition of media properties just like the Huffington Publish in 2011, Time reported. Verizon bought each AOL and search engine Yahoo 4 years later.

AOL and Yahoo are actually owned by personal fairness agency Apollo International Administration.

Upvote0PointsDownvote

0 Votes: 0 Upvotes, 0 Downvotes (0 Points)