Apple launches iPhone 17 and ultra-thin iPhone Air
Apple introduced iPhone 17, ultra-thin iPhone Air, new Apple Watches and AirPods Pro 3.
Products unveiled at Apple’s Sept. 9 “Awe Dropping” event are set to hit store and digital shelves this week, with the new iPhone 17 line leading the way.
The event saw the Silicon Valley giant flank the new iPhone models with upgrades to the Apple Watch offering and as well as AirPods.
Many of the products revealed have been available for pre-order, and the operating system that will power them, iOS 26, was launched shortly after the event.
Here’s what Apple is releasing on Friday, Sept. 19.
The iPhone 17 lineup is headlined by the addition of the iPhone 17 Air, which takes the place of the iPhone Plus model that served as the company’s second-tier phone. Apple touts it as its slimmest phone offering ever.
The iPhone 17 Air is 5.6 millimeters thin, about a third thinner than the iPhone 16 Pro, and 165 grams in weight. “Despite how thin the phone is, it feels remarkably durable,” Marc Saltzman wrote in an initial impressions column for USA TODAY.
The “Awe Dropping” event saw incremental upgrades across the iPhone range, with Apple stating that all phones would have “all day battery life.”
The iPhone 17 Pro and Pro Max see a redesigned camera bar that will span the width of the phone, and both premium models will have an Apple-designed Wi-Fi 7 chip for faster connectivity.
“The cameras are the real story here, especially on the Pro models,” Saltzman wrote.
The 48 megapixel camera in the premium models houses a telephoto lens with 1x, 2x, 4x and 8× optical zoom and 8K recording capabilities. All iPhone 17s come with a square sensor for the front-facing camera that the company says allows for multiple photo orientations when used for selfies.
Here is the iPhone 17 cost breakdown:
iPhone 17
iPhone 17 Air
iPhone 17 Pro
iPhone 17 Pro Max
Joining the iPhones on Apple store shelves is a suite of three new Apple Watches: the Apple Watch Series 11, SE3 and Ultra 3.
The three new watch models boast upgraded health features, fast charging, longer battery lives and a variety of finishes, styles and price points. A new software, watchOS 26, was also announced with enhanced fitness, sleek new watch faces and tools like Live Translation to make life easier and more aesthetic.
Here is a breakdown of the new Apple Watch prices:
The AirPods Pro 3 offers improved noise cancellation, longer battery life and new artificial intelligence features, such as Live Translation, which allows wearers to translate other languages in real time.
The new model features two times more improved active noise cancellation than AirPods Pro 2, Apple Vice President of Hardware Engineering Kate Bergeron said during the Sept. 9 event.
The AirPods Pro 3 retails for $249
Contributing: Mary Walrath-Holdridge