DICK’S Sporting Items faucets IShowSpeed, Tom Brady, Kevin Durant, Suni Lee and Travis Hunter for Newest Footwear Marketing campaign

IShowSpeed, who is thought for his unparalleled athleticism, is stunned when his routine procuring journey to DICK’S Sporting Items for a pair of sneakers turns into an all-out competitors towards a roster of legendary athletes. Brady, Durant, Lee and Hunter seem out of skinny air to problem the worldwide phenom to a collection of checks – from a 1-on-1 contest with Durant and backflip problem with Suni to a face-off with The GOAT – all whereas he is making an attempt to buy among the hottest footwear within the recreation, together with the adidas Spezial, adidas Electrical Unique Pace Cleats, Hoka Bondi 9, Nike Vapor Elite 1 NRG Soccer Cleats, Nike KD18 (accessible in-stores and on dicks.com starting on 4/18) and extra.

“Solely at DICK’S may a fast procuring journey flip right into a facet quest with among the biggest athletes ever!” mentioned IShowSpeed. “Attending to work with DICK’S and these legends was an incredible expertise. Tom Brady mentioned it finest, DICK’S is the GOAT!”

“The marketing campaign is all concerning the vitality that makes tradition and footwear so intertwined. By bringing collectively IShowSpeed and the largest athletes on this planet, we needed to create one thing that is not nearly looking for footwear – it is concerning the expertise, competitors and keenness that fuels each athlete,” mentioned Emily Silver, Chief Advertising Officer at DICK’S Sporting Items.

Pace Purchasing, developed and produced by OBB Media’s branded content material studio, bolded, is a continuation of OBB’s partnership with DICK’S Sporting Items. The spot spotlight’s DICK’S Sporting Items’ dedication to merging sports activities, fashion and tradition. With IShowSpeed’s signature banter and high-energy interactions, the content material delivers continuous motion and highlights a well-rounded, elevated assortment that makes DICK’S an thrilling footwear vacation spot for younger athletes on and off the sector.

Beginning at present, Pace Purchasing will run throughout broadcast, digital, social and streaming providers together with Amazon Prime, Disney+, Hulu, Max, Netflix, YouTube Public sale and YouTube Choose. To study extra, please go to DICK’S Footwear Store right here.

About DICK’S Sporting Items
DICK’S Sporting Items (NYSE: DKS) creates confidence and pleasure by inspiring, supporting and personally equipping all athletes to attain their goals. Based in 1948 and headquartered in Pittsburgh, the main omnichannel retailer serves athletes and outside fanatics in additional than 850 DICK’S Sporting Items, Golf Galaxy, Public Lands and Going Going Gone! shops, on-line, and thru the DICK’S cellular app. DICK’S additionally owns and operates DICK’S Home of Sport and Golf Galaxy Efficiency Heart, in addition to GameChanger, a youth sports activities cellular platform for reside streaming, scheduling, communications and scorekeeping.

Pushed by its perception that sports activities have the ability to alter lives, DICK’S has been a longtime champion for youth sports activities and, along with its Basis, has donated tens of millions of {dollars} to assist under-resourced groups and athletes by means of the Sports activities Matter program and different community-based initiatives. Extra details about DICK’S enterprise, company giving and employment alternatives might be discovered on dicks.com, buyers.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Fb and X.

Media Contact
DICK’S Sporting Items – [email protected]

Class: Firm

SOURCE DICK’S Sporting Items, Inc.