Heineken Share Buyback: €102M Completed in Latest Program Update

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Heineken Holding N.V. (OTCQX: HKHHY) has reported the latest transactions under its ongoing share buyback programme. From July 21-25, 2025, the company repurchased 70,010 shares at an average price of €66.58 per share.

The buyback is part of the first tranche of up to €375 million within a larger €750 million share buyback programme announced on February 12, 2025. To date, the company has repurchased a total of 1,511,011 shares for a total consideration of €101,981,293.

Negative

Only 13.6% of total planned buyback amount (€101.98M of €750M) completed so far

07/28/2025 – 06:00 AM

Heineken Holding N.V. reports transactions under its current

share buyback programme

Amsterdam, 28 July 2025 – Heineken Holding N.V. (EURONEXT:HEIO; OTCQX: HKHHY), hereby reports transaction details related to the first tranche of up to circa €375 million tranche of its share buyback programme of up to circa €750 million as communicated on 12 February 2025.

From 21 July 2025 up to and including 25 July 2025 a total of 70,010 shares were repurchased on exchange at an average price of € 66.58.

Up to and including 25 July 2025, a total of 1,511,011 shares were repurchased under the share buyback programme for a total consideration of € 101,981,293.

Heineken Holding N.V. publishes on a weekly basis, every Monday, an overview of the progress of the share buyback programme on its website:

Media Heineken Holding N.V.
Kees Jongsma
tel. +31 6 54 79 82 53
E-mail: cjongsma@spj.nl

Media		Investors
Christiaan Prins		Tristan van Strien
Director of Global Communications		Global Director of Investor Relations
Marlie Paauw		Lennart Scholtus / Chris Steyn
Corporate Communications Lead		Investor Relations Manager / Senior Analyst
E-mail: pressoffice@heineken.com		E-mail: investors@heineken.com
Tel: +31-20-5239355		Tel: +31-20-5239590

Regulatory information:
This press release is issued in connection with the disclosure and reporting obligations as set out in Article 5(1)(b) Regulation (EU) 596/2014 and Article 2(2) of the Commission Delegated Regulation (EU) 2016/1052 that contains technical standards for buyback programs.

Editorial information:
Heineken Holding N.V. engages in no activities other than its participating interest in Heineken N.V. and the management or supervision of and provision of services to that company. HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. With HEINEKEN’s over 85,000 employees, HEINEKEN brews the joy of true togetherness to inspire a better world. HEINEKEN’s dream is to shape the future of beer and beyond to win the hearts of consumers. HEINEKEN is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brew a Better World”, sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. HEINEKEN operates breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on www.heinekenholding.com and www.theheinekencompany.com and follow HEINEKEN on LinkedIn and Instagram.