Zoe Kleinman
Technology editor
Last night a long-forgotten post I shared on X in November 2024 got some new attention: “I wonder how long it will be before Trump and Musk fall out,” I wrote. “It’s an extraordinarily powerful partnership but they are also two enormous egos who both like being Number One”.
Seven months later, we now know the answer.
In January, Trump was flanked by tech titans at his presidential inauguration: a mighty 21st-century equivalent of the Army Generals of old. Jeff Bezos, Mark Zuckerberg and of course, Elon Musk were all smiles. Apple boss Tim Cook appeared less thrilled, and Microsoft CEO Satya Nadella was notably entirely absent.
Perhaps they already understood that Trump’s favour can be short-lived, and his fury unrestrained; even among his favourites.
Apple’s status as a multi-trillion dollar US success story hasn’t stopped Trump gunning for the iPhone, threatening eye-watering tariffs against China, where the majority of them are made.
If Musk ever believed his position as “best buddy” made him untouchable, he’s had a big wake-up call.
He’s now discovered that even he can’t change Trump’s mind, and that Trump will fight fire with fire for as long as it takes.
Mark Zuckerberg, Jeff Bezos, and Elon Musk were among those attending Donald Trump’s inauguration on 20 January