Editor’s Intro
It’s another packed week in XR! While the enterprise world wrestles with budgets and ROI, the big tech players are trying to redefine our daily tools.
At Meta Connect 2025, the company is making its clearest statement yet: smart glasses are no longer just a consumer toy, they’re gearing up to be your new workplace companion. Meanwhile, rumours are circulating around Apple’s new headset – the Vision Air – which could become an enterprise favorite in 2027.
Then, there’s retail… With Microsoft retreating from physical spaces, Meta is stepping into the vacuum with their new London store, hoping to normalize XR hardware in a way business buyers should take seriously.
We’re also seeing Amazon rewrite the wearables playbook with their new bespoke AR glasses – prioritizing practical, large-scale impact over flashy consumer hype.
Let’s get into it!
– Thomas Walker, XR Today
Don’t Miss
What to Expect at Meta Connect 2025: The Next Chapter in Smart Glasses
Meta isn’t just showcasing gadgets – it’s redefining the workplace interface. From productivity gains to entirely new models of customer engagement, this event is one enterprises can’t afford to sit out.
Editor’s Picks
Apple’s Vision Air Could Conquer the Enterprise Market in 2027
Apple’s Vision Air promises to be the lightweight, enterprise-grade XR headset businesses have been waiting for. But can Apple turn patience into dominance?
Mind the Gap: Meta’s London VR Shop Will Fill Microsoft’s Void
With Microsoft shuttering stores, Meta is stepping in – and it’s not just retail theatre. This could reshape how enterprises trial and adopt XR hardware.
Trending This Week
Interviews and Insights
Amazon Solves What Apple and Meta Couldn’t
“We are continuously innovating to create an even safer and better delivery experience for drivers.” – Amazon spokesperson
Share Your Expertise
Follow the ongoing discussions on our social media to engage with the people building the future of XR:
Join our community and network with industry experts, discover the latest news & insights, and collaborate with industry all-stars.
